Archive for the 'Marketing/Advertising' Category

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Guerilla Marketing - Amazing Advertisements

The image above is just one of the many interesting advertisements showcased in this article. Guerilla marketing is “unconventional marketing intended to get maximum results from minimal resources.”
Described as “more matching wits than matching budgets,” I can certainly see where every ad in this article required “wits” versus traditional billboard advertising. So while […]

Best "anti-piracy" graphic EVAR

A picture is worth a thousand words…
My solution would be to keep my legit version, rip it, and re-burn it without the stupid advertisements. But alas, the ads don’t bother me THAT much.
Link to Boing Boing: Best “anti-piracy” graphic EVAR

GM cuts ad spending by $600M

GM cuts ad spending by $600M - Autoblog
GM isn’t quite putting all that money into an IRA fund, however, as they’re spending more money in online marketing and event sponsorship. The Pontiac G5 launch last summer consisted of online-only advertising. Vehicle awareness data has undoubtedly been poured over by GM marketing gurus, seeing if […]

Commercial Teasers - FX Network’s advertising strategy

Being new to the corporate marketing arena, I've kept an eye on different companies' advertising strategies for the past few months, more so than I did before I joined Lenovo.
A little background: I wouldn't consider myself an "avid" TV watcher, instead I have a few key shows that I try to catch regularly. Scrubs is […]