Supples’ Pub

The way most companies market and advertise their products bore me and damn sure don’t make me want to buy or even learn more about their products. A few examples stand out from the day-to-day grind and I feel they should be recognized.

Today’s subject: Lexus and Audi (cars of course, duh). Now I don’t have a problem with the Lexus commercial you will view below: it strongly illustrates an innovative new feature they offer, mission accomplished. But Audi takes it a step further

Now in the Audi commercial below, they tell me nothing specific about their product, they don’t tell me why it is different/better than the competition (a key thing that most marketing lacks in my opinion), but instead they appeal on a fundamental level to a large class of potential customers - the driving enthusiast.

Need I say more?

P.S. While on the topic, this ad from Toyota pisses me off. OK yeah backup cameras are neat and potentially useful - but frickin’ learn how to drive America. Coming from someone who learned to drive on an automatic, it wouldn’t be far off to say that the automatic transmission led to the demise of the average driver’s abilities. Automatic parking and backup cameras are just the cherry on top.